Leading the digital transformation of betting shops.
Spotlight Sports Group is driving the evolution of retail betting through a suite of digital
innovations that bring the betting shop of the future to life. Combining Racing Post
expertise with powerful data and technology, our retail solutions enhance in-shop
engagement and support bookmakers as they transition to paperless, data-driven
experiences.
Alongside our trusted print and digital Betting Shop Display Editions, we continue to
power over 20,000 Self-Service Betting Terminals (SSBTs) across major bookmaker
estates. This content integration delivers Racing Post insights, data, and racecards
directly to terminals, enriching the betting experience and helping partners increase
engagement and turnover.
Our next-generation Digital Betting Shop Display (DBSD) builds on this foundation by
delivering Racing Post content direct to screens, offering interactive racecards, live
insights, and seamless integration with over-the-counter and mobile betting. It is
redefining how customers connect with content, helping operators modernise while
maintaining the trusted experience bettors expect.
Digital Products
Spotlight’s retail innovations have transformed
bookmaker engagement. BoyleSports’ pilot of
our transactional DBSD and the ongoing rollout
of Racing Post content across 12,000 Entain
SSBTs are already setting new standards for
in-shop interaction. The result is a more
dynamic, data-rich experience that strengthens
both customer loyalty and partner performance.
Spotlight continues to showcase how digital
transformation in retail is redefining the
customer experience. As the long-time content
provider of choice for bookmakers, we remain
focused on helping partners innovate, adapt,
and grow.