Data and insights that power smarter betting
Superfeed provides direct API access to comprehensive horse racing and sports data,
giving clients full control over how it is displayed and integrated within their platforms.
Delivering market-leading, bet-stimulating insights across pre-play, in-play, and horse
racing markets, Superfeed seamlessly connects to any product, in any language, to
enrich user experience and drive performance.
RACING CONTENT
Our racing content combines unrivalled depth with innovative presentation. Covering
more than 60,000 races annually, Superfeed blends traditional Racing Post analysis
with cutting-edge delivery, including handwritten horse-by-horse comments, Smart
View graphical racecards, and expert verdicts for every fixture. Each race includes full
form, silks, and ratings, providing everything bettors need to make informed decisions.
Highlights
- Coverage of 60,000+ global racing
events each year - Racing Post verdicts, spotlights, silks,
and ratings for every runner - Smart View graphical racecards
included as standard - Available across the UK, Ireland, US,
France, UAE, Hong Kong, South Africa,
Australia, and New Zealand
PRE-PLAY SPORTS
Pre-Play Sports delivers short-form, editorially led content that informs and excites
audiences before kick-off. Built to increase conversion, this content provides
betting-specific insights across football, NFL, boxing, cricket, darts, F1, golf, rugby
league, and rugby union. Designed for integration in high-impact areas of your digital
estate, it helps fans make quick, confident decisions.
Highlights
- Market-relevant betting insights and
expert verdicts - Statistical data and top picks for each
event - Probable line-ups and team analysis for
over 20 competitions - Content available in any language and
format
Proven Results
users exposed to
Superfeed content
a bet after viewing
Superfeed insights
customers engaging with
Superfeed content
events per year
enhanced through
Superfeed
IN-PLAY SPORTS
In-Play takes live betting to the next level with intelligent bet prompts and live audio
commentary that react instantly to on-field action. Powered by advanced AI and a
customisable API, it delivers contextually relevant tips and market opportunities in real
time, enhancing the excitement and engagement of every match.
Highlights
- AI-driven bet prompts and real-time
updates - Customisable parameters for markets,
triggers, and odds thresholds - Insights powered by historic data and
live match events - Coverage across every football league,
available in any language
Proven Results
customer engagement
from launch to end of
season
to their bet slip after
viewing prompts