Simplifying racing through data and design
Smart View transforms the traditional racecard into a visually engaging,
easy-to-understand experience. By presenting only the most relevant insights in a
clear graphical format, it helps new and existing audiences make confident, informed
decisions faster. Designed for sportsbooks and racecourses alike, Smart View bridges
the gap between complexity and accessibility, making racing easier to follow and
more exciting to bet on.
that attracts new audiences.
activity across digital and retail channels.
Pro tabs to suit every customer type.
Smart View supports our ambition to empower bettors
to make confident decisions – the perfect example of
bringing ‘Back Yourself’ to life through product
innovation. Our customers want speed, clarity, and
depth, and our revamped racecards deliver exactly
that. The Quick, Smart and Pro tabs ensure we cater for
every type of racing customer.
including Unibet, BOYLE Sports,
York, and Ascot Racecourse
during the 2024
Cheltenham Festival
SSBTs in the Ladbrokes and
Coral retail estates
would use Smart View to inform
their betting selections
Smart View tab at BOYLE Sports
engagement following rollout