AI-powered content built by betting experts

Spotlight iQ is the future of sports betting content, powered by artificial intelligence
and proprietary Spotlight Sports Group technology. Designed to solve the challenge
of producing expert-level content at scale from match previews to racing products,
Spotlight iQ enables publishers and operators to deliver high-quality coverage across
thousands of daily events. Each output is crafted to inform, engage, and inspire
confidence among sports fans and bettors.

Football previews
Delivers
high-quality
football previews
and insights for
every fixture
Data Models
Powered by rich
data, proprietary
predictive models,
and large
language models
trained for sports
betting
Betting Experts
Developed by
betting experts
with a deep
understanding of
industry language
and player
expectations
Unique content
Produces unique,
data-driven
content that
supports
engagement,
trust, and
conversion

Proven Results

AI Content
1.4 million+ AI content
outputs per year
Revenue Arrow
£1.25 million in annual
revenue from AI
content
Pre-play insights
120,000 pre-play
insights and 500,000
in-play insights
generated annually
paper-pen-icon
14,500 match previews
across 48 league
competitions and
growing

Growth model

As artificial intelligence continues to evolve,
Spotlight iQ will keep expanding to stay
ahead of the curve in automated sports
content. While innovation drives our
progress, human storytelling, judgment, and
creativity remain at the core of our work.
Every Spotlight iQ model is trained and
refined by our editorial and sporting experts
to ensure the highest standards of quality
and accuracy.

Growth IQ